Is Billboard Advertising Still Worth It?

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Is Billboard Advertising Still Worth It?

Lots of small and medium businesses can only rely on small and limited budgets for their advertising campaigns. This means they are constantly striving to put every cent to good use and figure out how to spend less while achieving better results. Given the reality of the world we live in and the ever-changing dynamics of the online and programmatic type of advertising we are all looking at, along with social media ads and other similar alternatives, lots of people might ask themselves if standard billboard advertising is still worth a shot. Shortly put, yes. Advertising a business on a billboard somewhere out in the city can still generate excellent results today, especially if you plan on using digital billboards. This form of out of home advertising still works and if you feel like you could use a few solid arguments why you should start using it, read on.

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Differently put, the yearly projections speak of a ten percent rise in terms of growth for digital out of home type of marketing. According to a WARC report in 2018, this form of advertising is expected to grow by about 10.1% by the end of 2021 and have similar growth in 2022. If you are always trying to jump into the wagon with the freshest trends and explore their great potential, this is your chance to do it. Whether you want to promote a new casino online like the ones you can find at https://www.truebluecasinos.org/ or you want to promote a mid-sized business using a digital billboard, now it the best time to do it. You could make some important changes from a strategical point of view while scheduling your budget in real-time. These billboards function just like a display ad, which means they are capable of creating a lot more cohesion between the different advertisements you are trying to run on various marketing channels.

Today the advent of digital technology has managed to change the face of out of home advertising and has convinced a great number of businesses to start putting their money into these billboards. Do it and you will manage to boost the exposure of your brand while creating a greater sense of familiarity, and even increasing your marketing ROI. For every dollar that you decide to spend on this marketing solution, you can expect an ROI of close to $6 on average in the form of sales. Also, keep in mind that mixing billboards with other types of OOH marketing should prove to be a lot more efficient.

Billboard Advertising is Cheaper Than Other Forms of Broadcast Channels

How much cheaper? Up to 80 percent compared to other media channels used to broadcast advertisements. Plus, online activations that feature social media options like Instagram or Facebook are a lot higher. For example, around 40% of those who decided to visit a Facebook page did it after they saw an out of house ad. It is also known that this alternative can help improve the return on investment of an ad by increasing the efficiency of digital searches by more than 40 percent.

Factor in the fact that close to half of the adults that have seen an OOH ad on a billboard have decided to look up more information on the respective company or brand with the help of a search engine and you should further see why billboard ads are an excellent choice right now.

Billboards Boost Customer Search Intent

Out of home advertising in the form of billboards can positively influence the effects of searches and drive more success for online marketing campaigns, while driving higher levels of customer search intent. Billboards can definitely show more support to the rest of the elements part of your marketing campaign by giving them the boost they are lacking and creating a more cohesive link between them. Take advantage of the amazing power of analytics and use the real-time updates that will help you get more bang for your buck.

Since digital billboard advertising does not seem to be going anywhere anytime soon, you can rest assured that opting for it will benefit you a great deal now and in the future. Include as many out of home advertising options as possible in your marketing campaign, together with different other forms of marketing media so you can amplify their individual effects.

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